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2011年9月13日星期二

Best of British

It's typical that on a day Britain secured its best ever results in a Grand Tour, the armchair critics get their knives out to dissect the Woome.
On an historic occasion for both Britain and Team Sky, Chris Froome and Bradley Wiggins stood either side of Vuelta winner Juan Jose Cobo in Madrid - the first time two British riders have made the podium in one of cycling's three biggest events.
But as the remaining 167 riders zipped through the streets of Madrid, you can bet fickle British cycling fans wholly devoid of any stage-race sense were complaining about a lack of attack from Team Sky.
Just like, a day earlier, 'fans' chastised Sky for not blowing apart the field on the flat run into Vitoria - and Froome for not getting off his lazy backside and taking the 20 bonus seconds at the finish.
Sadly - or perhaps, thankfully - cycling's not as easy as that.
Yes, 13 seconds may seem like a very precarious lead, but in stage cycling it is a big enough cushion - the equivalent of an away goal in football in the second leg, or an eight-point lead in rugby as the game enters the final five minutes.
Saddles also has some prime Irun Basque beef with those nitpickers who hold issue with Sky for not making Froome the designated team leader earlier in the race.
Yes, Froome rode a superb ITT to move into the red jersey - but even then, he was only 20 seconds clear of Wiggins with 11 stages left to ride. What's more, a day later, Wiggo leap-frogged his team-mate into red - where he stayed until Cobo's magnificent ride up the Angliru.
According to most fans who clearly know better, Sky should have made Wiggins work for Froome on the Angliru.
So that's Wiggins, a rider who was brought into the team to spearhead its GC chances on the back of his fourth place in the 2009 Tour, to forego his own ambitions - two months after seeing his Tour shattered along with a collarbone - for a rider who hadn't completed a Grand Tour for more than two years and whose highest overall position was 36th.
Supposing Alberto Contador was wearing the yellow jersey on the eve of the Tour's stage to Alpe d'Huez back in July, do you honestly reckon Bjarne Riis would have instructed him to ride in support of Riche Porte instead?
Forget the gift of hindsight - cycling works within strict unwritten rules of hierarchy and honour. Wiggins was Sky's man - that's why they paid so much to bring him to the team - and with him in red, there was never any way they were going to humiliate him in favour of - let's face it - an unproven rookie of dubious provenance.
And lest we forget: in the moments before Wiggins hitting the wall on the Angliru, Froome himself looked like he was in serious bother; at one stage, he almost fell off his bike with exhaustion on the arduous 23 percent section 2km from the finish.
Granted, Froome became the team's leader after that stage - and he confirmed his class with a glorious ride to Pena Cabarga that saw him inch within 13 seconds of the summit.
That he failed to make up that seemingly tiny time margin - despite his best efforts in the Basque Country - shouldn't be seen as a failure. The fact that he came so close should be celebrated - it could even be the making of a new British sports star.
The public should be over the moon instead of over the Froome. Wiggins has confirmed his ability - and Froome, four years his junior, offers much promise for his Sky team going forward.

Of course, such promise could be shackled by a need to ride in support of Mark Cavendish - but that eventuality will be dealt with if and when it happens.

2011年9月4日星期日

5 Tips To Promote Products That Are Made For Good


Conspicuous consumption is a term that sounds familiar to any economist, but two experts, who happen to be the couple's twin brother and sister, Alison and Steve Sexton, have invented a new term called extraordinary conservation. We must look beyond the domain of the Prius is the environment, including the cities of Berkeley agree that there is a tendency for people to buy products that are good for the Earth in ways that are relevant to their intended neighbors.
September marketing has proven to increase sales, commitment and loyalty, but the new models are incorporated in the generosity of a fad or a new base? Knowing what we do in the phenomenon of human behavior, which shines in the store, maybe we can use this concept to our advantage, and - most importantly - an advantage as the need to establish a new standard for consumer products.
Take for example clothing. Made for good is a new consortium of clothing brands like-minded currently Jedidiah, MusiCares clothes, cute feet, and the United Network artist T rain each sale of product to use to raise money for charity. There are five main ways that this brand is the use of conspicuous consumption of the beneficiaries of the brand:
Align with the causes that people recognize and care about. Made for each brand of clothing hits the nonprofit Good partners and use the built-in generosity to raise funds through the sale of its products. They are carefully selected cases, which are also strong recognition, such as World Vision, MusiCares and the rainforests of Central America.
Give your clients a good way to show their work. All products Made for Good Made For good sign of authenticity, which is the flag of those around you who care about more than good, what you wear - pants also helped to serve people in need, or to save the world.
Unless you’ve been hiding under a rock, the story of Made for Good might sound familiar by now. There are no shortage of brands that have infused models of embedded generosity into their companies to increase both sales and support for their related causes. The “one for one” model has been introduced into companies who sell everything from shoes (TOMS) to bed mattresses (Into Bed We Go) to reading glasses (Warby Parker) and there is a long history of brands like Patagonia who have seen success in embedded generosity models. We’re even seeing major corporations pick up on the trend, such as L’Oreal Paris, who has raised millions to fight ovarian cancer through sales of their Color of Hope cosmetics collection, and SONY, Verizon, Kodak and other companies who are employing the service of the Glue Network.
Armed with the awareness that the more they grow, the more they give, this is just the beginning for the Made for Good collective and, I believe, the embedded generosity model as a fundamental building block for a wide range of companies.

2011年8月21日星期日

The "Cool" Factor Takes a Dive


Each week, Tax Talk, take our tax experts and tax Council intelligent questions, give advice and share solutions. So grab a cup of coffee and settle in when we start a conversation today with this question:

Mom was once the best, what happened?

It seems like yesterday that my son almost 16 years, was four years old and wore a Batman costume, the kind of false integrated flex muscles and pride for me, wanting to impress. Or before school age, would still be writing a "love letter", so it may have on hand during the day, in case you forgot how much I loved him.

I was at the center of his world for years and it's hard to let go, even a long, slow and painful. And a necessary condition.

I was ready, but sometimes it hits me hard like I'm the last person in life, wants to impress at this age. I used the test of burning up, wills, hormones and melodrama in general to be about sixteen years. These are in your face, there is nothing wrong feelings that let you know where you are at that time. It is more subtle changes that I will have more difficulty with, even though theoretically I know it's normal and unavoidable. I am not the center of your world ... most of the time.

Several times during the past weekend, my adolescence behaved strangely when we were out shopping, dining and shopping. At first I did not take it personally. Walk a restaurant last weekend, his voice was really low, mumbling for me to go faster, says something about not wanting to watch a guy who goes to school with him standing nearby.

Then later in the day Sunday, which led him to join his friends to the movies. We were chatting, relaxing and enjoying the weather during the trip. I was remembering the years just before starting school and told anyone how old you are, some things never change: like being nervous and excited the night before the first Monday. I went with him long enough to ensure that they met some friends were there and give your return trip.

Across the entrance to the cinema, looking for his friends, suddenly stood up, taller, walked a little faster than me, almost as if he did not know me, turned abruptly and said, "Mom I'm okay. . 'As in "Go! Go! Faster! before someone sees you!"

He turned away, as if we were not even together, and I quickly left. I understood his actions, that it is normal for his age and also knowing I was probably worse at his age, but somehow it stuck.

As a baby boomer, I'm used to being in the majority of an age group on this earth to be "cool" is a fact. I never realized that anyone who participated in the cold or any other age group can be colder. I'm not naive. All children 15 years (and about to turn 16) are in serious competition for the coolest. Mothers are not competing at all.

The competition to be cool, is not recognized the high level of our teenagers, but some of his friends and they do not choose the clothes they choose and the activities they choose. And I think we the VAT is a little smarter than the average of 15 years, we can guide our children in the right direction and get them to feel as if it is "cool." But alas, a mother is just not cool for her child at this age.

Overnight I went from being cool to be someone who could not understand what your group of friends who think and feel. Worse, I am the mother who knows his childish ways and history, someone to go far, far away up to several years from now, when it is "cool" again. My sister told me she took her son to 21 to realize that it was "cool" again. It is long, but I know it's worth the wait. I hope he will.

Jan Katz, Kellogg

I remember fondly the day I was the coolest. Those days are far behind, and my cool factor has cooled. I write with great sadness and grief. The glory days are gone.

Many moons ago, I had a baby at home, not just any child, but the most beautiful baby and mother and love interest, at least in my mind. That baby has grown quite a man-child who looks a little 'is the father and me, and seems to work, bless his heart.

I have presented to the public library at an early age. I would shoot him in the car before he could walk. Look at the adorable cheeks vibrate and jump behind me as I shot. I was so full of love and pride for their happiness.

We passed by the local fire station on our trips. Firefighters have always loved him and our dog Benji look fluffy, Bocephus.

I trained and played football for many years. The day came when I asked my old nearly four years if he was ready to play, and he replied: ". I want to play baseball, "Cool Mom signed him for tee-ball. I bravely down to the fence and throw balls in the air for the small young men to slam into the bat, with their skills of the least developed. I was cool like that.

Dirt bikes and four-wheelers have invaded our lives. I had my car sticker, which read, "Turn All golf courses in the Motocross track," because I was fresh.

Countless days in the sun after the start of swimming lessons for three months of age, I was not only cool, but it gave me hope that he would not drown in the pool grandparents'. I became a parent, who had enough patience not only to teach their children, but many of the dozens of other children to swim. My car was always full of children, towels, floats, and healthy snacks.

I did not know then that I was a glorified babysitter.