Was there any resonance in the "Material Girl" Madonna sentence before he said in a now classic 1985 song? (If you need a reminder of his lost youth, here's the awesome music video with Madonna channeled Marilyn Monroe.) Material Girl Madonna has become - a nickname that sticks through 25 years of image transformations. When Madonna has launched a clothing line in 2010, it was almost inevitable, had to use the name of the label.
The only problem? A California company called The Triumph said it owned the rights to the brand Material Girl. A predecessor company, he said, had a trademark in California and sold clothing under the label Material Girl 1997 to 2003. In August 2010, counsel for defendant Triumph Los Angeles, John Tehranian of an LLP, Madonna and his company, requesting a declaration that it has rights in the name of the Material Girl.
The lawyers of Greenberg Traurig Madonna Madonna managed to get the case dismissed in November 2010, but the federal judge in Los Angeles, San James Otero said that the claims against him, the company could proceed. Greenberg, then move in one sentence summary. Material Girl Madonna has created a character, when he started singing, and performed in concerts around the world, his lawyers said. It was the phrase used goods for over 20 years, long before the Los Angeles thought that the registration of the mark Triumph Material Girl California.
Thursday, Judge Otero rejected the motion for summary judgment. "The singing of a song does not create a brand," he wrote in the order of seven pages. "The defendants can not establish as a matter of law that Madonna was the top mark to the user throughput due to its" material girl. "The judge also found that the use of Madonna of the ruling on property has not given their rights together as a matter of law, as witnesses offered conflicting testimony about when Madonna started the label with the Material Girl clothing brand. (One of the lawyers who helped create the clothing company For example, said it was his idea to call the Material Girl clothing line.)
Triumph predecessor had left Los Angeles, California recording the failures brand, but Judge Otero said it is a matter for the jury. So now Madonna may have to go in attempting to maintain the rights to the label of Material Girl. (Neither side's lawyers called me back.)
I'm not too worried about Madonna, if she is forced to abandon the brand Material Girl. What about a clothing line called "Lucky Star"? Or better yet: "Like a Virgin"? It would provide spark interesting discussions between parents and their daughters in the department Juniors.